Best Online Digital Marketing Course with Certificate
Live Online Classes & 1 to1 Online Classes
Online Digital Marketing Course Syllabus
Fundamentals of Digital Marketing
- What is Digital Marketing?
- Scope & Latest Trends
- Career and Jobs in Digital Marketing
- Understanding Channels in Digital Marketing
- Setting marketing objectives
- Business Models & Competitor Research
- Important terms & metrics in Digital Marketing
- Overview of digital marketing channels-Inorganic and Organic
Website Planning and Creation
- Importance of Domain
- Types of Domain & Extensions
- Domain connecting to Hosting
- Niche related domain
- How to Buy a Right Domain
- WordPress Installation
- Business website creation
- Blog website creation
Search Engine Optimization
- Introduction to SEO
- Keyword Research
- What are keywords in SEO?
- SEO-friendly Content, Planning & Strategy
- Technical SEO
- Local SEO
- Common SEO Pitfalls
- Importance of Keyword Research
- Types of Keywords
- On Page SEO
- Google Search Console
- Off Page SEO
- Site Audit: Checklist & requirements
Web Analytics
- What is Analytics?
- Importance of Analytics for Business
- Popular Analytics Software’s
- Key Performance Metrics [KPI] in Analytics
- Introduction to Google Analytics
- Installing Analytics code in the site
- Analytics account structure
- Interface tour of Google Analytics
- General Tools in Analytics Real-time Reports
- Settings in Analytics.
Content Marketing & Blogging
- Introduction to Content Marketing
- Different types of content and their uses
- Researching and Identifying Audience Needs
- How to find your blogging niche?
- Right way to do SEO in blogging
- Content marketing tools
- Developing Content Plan for Website or Blog
- How to build traffic on new blog?
- Monetization strategies for blog
Google My Business
- GMB Profile creation
- GMB verification
- Maintain brand reputation on GMB Listing
- Google Reviews
- Search Engine visibility Reports Preparation and Analysis
Resume building + Interview Preparation
- Resume Building
- Resume Overview
- LinkedIn Profile Optimization
- Interview Preparation
- Live Interview session
Social Media Marketing
- Basics of Social Media Marketing
- Social Media Marketing Strategy (B2B & B2C)
- Content planning and calendar creation
- Social Media Marketing Key Metrics
- Content Creation and Curation
- Organic Postings
- Social Media Management Tools
- YouTube Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
Search Engine Marketing(Google ADs)
- Introduction to Paid marketing.
- Google Ad Account Setup
- Interface tour and billing setting
- Account structure
- Campaign setting
- Ad group setup
- Keyword match setup
- Keyword research tools
- Understanding Ad Auction
- What is Quality Score
- Types of CPC’s
- Bidding Strategies
- As Formats
- Ad Guidelines
- Ad Extensions
Display Advertising
- What Is Display Advertising?
- How Display Ads Works
- Benefits of Display Advertising
- Display Advertising
- Banners Ads
- Display Keywords
- Topics
- Placement
- Demographics
- Interest and Remarketing
- Display Network Filtrations
- Display Exclusions
- Display Options
- Below the Fold?
- How to Measure Display Advertising?
Video Marketing
- Importance of Video Marketing
- Create a Video Campaign
- Location Targeting
- Bidding Strategies
- Creating Targeting Groups
- Targeting Options in Video Ads
- Types of Ad Formats
- Measuring the Results of Campaign
Performance Marketing (Meta Ads)
- How to create Business Manager Accounts
- What is Account, Campaign, Ad Sets, Ad Copy
- How to Create Campaigns on Facebook
- What is Budget & Bidding
- Difference Between Reach & Impressions
- Different Objectives for campaigns
- Types of Ads, placements
- Facebook Retargeting
Influencer Marketing
- What is Influencer Marketing
- The Content-Driven Approach
- Why Should Brands opt for Influencer Marketing?
- The Advantages of Influencer Marketing
- Top Successful Influencer Marketing Campaigns
- How to Connect With the Right Influencer
- Different Influencer Marketing Platforms
- Paid promotions
- Gifts and Giveaways
- Brand Ambassador and Affiliates
Email Marketing
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software’s
- Email Marketing Goals
- Introduction to Mail Chimp
- Mail Chimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a subscriber list
- Integration of forms in site
- Import subscribers in the list
- Types of email marketing campaigns
- Creating an email campaign
- What is a newsletter?
- Design a Newsletter
- Reports
- Marketing Automation
Why Choose Us
Why Choose Our Digital Marketing Course?
Our course covers everything from SEO to PPC and social media marketing, giving you a well-rounded education in digital marketing.
Industry Experts
Our instructors are top digital marketing professionals with years of experience working in the industry. You'll learn from the best of the best.
Hands-On Learning
Our course emphasizes practical, hands-on experience so you can apply what you learn to real-world scenarios and be job-ready from day one.
Flexible Schedule
Our course is designed to fit your schedule with online classes available 24/7. Learn at your own pace and on your own terms.
About Our Digital Marketing Course
Our digital marketing course is designed to give you a comprehensive education in all aspects of digital marketing, from SEO to PPC and social media marketing. Our industry experts will teach you the skills you need to succeed in the field, and our hands-on approach ensures that you’ll be job-ready from day one. With a flexible schedule and online classes available 24/7, you can learn at your own pace and on your own terms. Enroll now and take the first step towards a successful career in digital marketing.
FAQS
What are the Live Online Classes?
What are the 1 to 1 Online Classes?
All the classes in this course are covered on Live Zoom. You and your fellow learners join our mentor live for the class and interact for effective learning.
Duration – 2 -3 Months Approx.. & 2 Hours Class (Mon-Fri)
1-to-1 online classes are lessons on the internet where one teacher teaches just one student. They are personalized and can be scheduled at convenient times for the student.
1 to 1 online classes conduct only on weekends as per the student convenient. We only take students on the first come first serve basis (who enrolls first)
we only take 2 students and 2 sessions for 1 to 1 classes for every 2 and half months (depends on student schedule)
Timings they can choose between 7 AM – 10 PM
Duration – 3 Months.. & 3 Hours Class
We Post Class Available updates soon..
What Our Students Say About our Digital Marketing Course
